The DSM Strategy 2050 aims to establish Dubai as a global benchmark for energy efficiency by doubling efficiency improvements to achieve savings of at least 30% by 2030 and 50% by 2050 compared to business as usual in electricity, water and transport fuel consumption.

The DSM Strategy aligns with the UAE Net Zero Strategy 2050, the UAE National Energy and Water Demand Side Management Programme 2050, the Dubai Clean Energy Strategy 2050, the Dubai Net Zero Carbon Emissions Strategy 2050 to provide 100% of Dubai’s total power capacity from clean energy sources by 2050, and the Dubai Economic Agenda D33, which aims to double Dubai’s GDP by 2033.

The DSM Strategy includes 12 key programmes supported by 7 implementation mechanisms.

Programmes are implemented by dedicated champions, such as Dubai Electricity and Water Authority, RTA Dubai, Dubai Municipality, Dubai Economy & Tourism, RSB Dubai, Ministry of Industry & Advanced Technology, Dubai Free Zone Council and Etihad ESCO.

The DSCE’s DSM Directorate manages the implementation of the DSM Programs ensuring effective execution and alignment with established targets and KPIs.